Social harm reduction campaign Safe Sesh>
In collaboration with the Royal Society for Public Health and drug testing organisation the Loop
The campaign consisted of editorial articles, seven short films, Instagram stories, Snapchat animations, magazine spreads, t-shirts and OOH billboards that were displayed during festivals to direct people towards the Loop drug testing tents and later were also displayed in various university accommodations across the U.K.
Covered on the Drum and Branding Mag among others.
Design and art direction by Ieva Blaževičiūtė and Rosa van Heusden
Copywriter: John Montoya
Vice U.K.
